A soft toy will be your child’s constant companion for years to come. Whether you’re looking for their first teddy bear or adding to a collection of treasured friends, you’re sure to find a plush cuddly baby toy that will be cherished forever. As your little one grows, they'll most likely want to branch out from indoor play and we have a plethora of fun outdoor toys to cater for all sorts of new adventures.
There are soft spiral toys that attach to pushchairs, car seats or cots and lullaby toys that soothe your baby to sleep with gentle music and soft glowing lights. Discover colourful toys for prams to keep little ones entertained on the move and a variety of adorable blankies for cuddles at bedtime.
To break the boredom of a long car journey, glove puppets are perfect for bringing imaginative stories to life and keeping your little one entertained wherever you go. If your little one finds a favourite toy bunny or teddy, we even have toy dolls prams so they can take them out for a stroll! If a fluffy bunny isn't their thing, why not peruse our selection of cool dinosaur toys too?