My Babiie - created by parents, for parents

We understand life with little ones and are here to make it that little bit easier, by creating products we know you'll love because we love them too!

Years of parenting has allowed us to know what works, what doesn't, and what we wished was available. This combined with our passion to provide only the very best for you and your family mean that My Babiie gear is gear that your family can rely on, as it has not only been tested by parents, but it's been created by them as well - us!

Designed for you, the modern parent, My Babiie's fashions are brilliantly unique and perfect for all types of styles and tastes.

Bright, bold hues. Mixtures of modern prints & patterns. Our baby gear stands out from the crowd with a fun, fashion forward look all its own - because nothing in your life should ever be boring.


Samantha Faiers and the My Babiie team joined the Mothercare buyers for a day at Mothercare’s head office to chat about Samantha’s Dreamiie range of pushchairs, highchairs and travel systems.

“I am really proud of the ‘Dreamiie’ collection. I love that there is the perfect balance between fashion and functionality and with my designs I was really able to let my personal style shine through.”

Samantha Faiers chatting about her My Babiie range at Mothercare Head Office

Travel Systems

They are your world so help show them the rest of the world with our ultimate travel systems. Designed to be easy to manouvre, super versatile and crafted to perfection ensuring your little one enjoys the journey. These travel systems are ready for the adventure when you are ready to explore.

Travel System

Shop the whole My Babiie Range

My Babiie collaborate with leading UK Celebrity Mums to create stylish and distinctive ranges.
Each collaboration brings it own personality & look to our range of products.

About My Babiie

Making extraordinarily good baby stuff is no easy feat. In 2014 our team set out with the big dream to make life with little ones even better, with our very own designs that were clever, modern and of the highest quality. But making great gear that would blend in simply wouldn’t do. So we took all to the next level, with our eye-catching, fashion-forward look that is unmistakably My Babiie. Standing out from from the rest led us to become the UK’s fastest growing fashion-led baby brand, along with the help of our celebrity collaborators, and our hundreds of thousands of fans. As parents ourselves, we love the fun style our gear adds to our and your family’s lives, and strive to keep designing anything but the ordinary for all the little people who dream big. Just like us.