it's time for Bath, Book, Bed
with the new Grobath range

Introducing an exclusive design
collaboration with much-loved
British artist, Rob Ryan

Ollie the Owl

Gentle lights and soft sounds all wrapped up in your baby’s new bedtime friend, with a build in CrySensor to soothe your baby when they wake

The Gro Company is one of the UK’s leading baby sleep brands and has been helping parents get babies to sleep safely for over 18 years. Creating high quality products that parents love, Gro are trusted as one of the best available.

Committed to improving safer sleep practices through education, Gro has a longstanding relationship with The Lullaby Trust and has helped raise valuable funds to finance vital research into SIDS.

Through the years Gro has continued to create distinctly useful products for parents with their commitment to families remaining unchanged with all our range designed to make parenting easier. So whether you’re pregnant, or a mum to a newborn or a toddler, The Gro Company have something to help make your parenting journey easier.

About The Gro Company.

The Gro Company was founded in 2000, the result of two parents battle to get their baby to sleep at night.

Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleep bags, and after the amazing 12 hour sleep as a result, Grobag was born. Wanting to spread the word to other sleep deprived parents, our founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in 5.

Fast forward to 2019, Gro are known as the “official” baby sleep bag brand, leading the way in quality and standards. Gro now have a whole range of high quality sleep and bath products, including the Grobag, Grosnug, Groswaddle and the Groegg room thermometer.

Gro have been working with The Lullaby Trust, the UK’s leading SIDS charity, since its very beginning. During a partnership spanning over 19 years, Gro have made a significant contribution to the vital work done by The Lullaby Trust, making a positive difference to the lives of thousands of families across the UK.