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body proud mums

#bodyproudmums We are so delighted to be launching Body Proud Mums, our new campaign that celebrates the beauty of the post-birth body and represents a part of motherhood that is rarely portrayed in the media. As the runner-up in Transport for London’s Women We See competiti…

squeaky clean: managing those first baths

While your newborn is experiencing the world for the first time, they're not the only one learning new skills. On day one, you'll start figuring out how to hold and feed baby, then you'll tackle the task of dressing their tiny wriggly limbs. When you leave the hospital, you'll clip them in their…

welcome to the world, little one: new baby essentials

The first few weeks as a new parent are a whirlwind – late nights, nappy changes and all-encompassing love. You'll want to spend every second cuddling your bundle (as well as catching up on sleep). Stock up on these essentials before your due date, and you can cut emergency trips to the shop out of …

ready, steady, grin: when do babies smile?

Let’s be honest here; looking after a newborn is hard work. There are nappies to change, cries to decipher and you can forget about sleep altogether. That being said, raising a little bundle is also pretty amazing. Nothing compares to that intoxicating newborn smell, those precious cuddles and their…

ready to wobble: when crawling turns into walking

If they’ve already rolled their first rolls and crawled their first crawls, you’re surely on your toes to know when they’ll walk their first walks. Besides gifting you with lots of photo and video-worthy moments, walking is an important developmental milestone for your baby. It’s an achieveme…

what is separation anxiety

One day your little wriggler is happily bashing toys together, none the wiser to your 30-second loo break. The next, you step out to flick the kettle on and they’re not at all happy with you. Welcome to separation anxiety. what is separation anxiety? This fear of being away from you (yep, …

speedy shufflers: when rolling turns into crawling

If your baby has already started rolling over and bottom shuffling, you’re probably wondering when and how that will turn into crawling. As a parent, it’s only natural to want to learn more about what to expect from your little explorer. This way, you’ll always be prepared to face their next big mil…

safety week: learning baby first aid

Life with a baby is busy and keeping up with everything our baby needs, quite often on less sleep than we need, can be hard. We also find ourselves with lots more jobs to do for our baby. Like, how can one small person create so much laundry?! Between visitors, often-new friends, baby classes a…

the telltale signs: how to know when labour has started

In the third trimester, your body is a busy hive of activity, what with all the tiny bump kicks and pesky aches. Not only are you feeling increasingly front-heavy, but little extras like heartburn (joy) and baby dropping right onto your bladder (ooph) tend to boost your discomfort levels. When you'r…

little wrigglers: when lying turns into rolling

First steps, first words, first smiles, first…rolls? Although rolling over is not the most obvious baby milestone, it’s an important indicator of growth, signalling increased mobility and body awareness. Plus, it can be quite fun to watch, and definitely worth getting that little record book of your…

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