While most of the country was indulging in repeat viewings of Love Actually and copious amounts of tinsel, we were eating ice cream and snapping pictures of swimwear. No, we didn’t ditch the UK for a warm Christmas abroad. But we did host our Spring Summer 2019 press show and here are all the best bits.
animal prints aplenty
Guests both big and small loved seeing the array of animals on display in our beautiful London venue, a contemporary gallery in Fitzrovia. Our Unisex Modern range for SS19 was adorned with the cutest elephants and little details like tassel tails and messages of love on the cuffs. Dinosaur fans were equally delighted to see the soft 3D spikes and prehistoric prints featured in our Junior collection, perfect for stomping, romping boys and girls.
“I love the attention to detail; the little string tail on the elephant was so cute!”
Kate at The Less Refined Mind
“My favourite was the dinosaurs range downstairs. Great fabrics and textures and brilliant for both genders!”
Naomi from Penguin Ventures
For those planning to jet off in search of some sunshine (or to the pool for a splash of indoor fun), our SS19 swim shop awaited. The snorkel-worthy selection of shorts, vests and swimsuits depicted turtles, flamingos and many more colourful prints. Other beach bag essentials made an appearance too, like crocodile sandals and a soft towel to dry off just in time for ice cream (more on that later).
“Just gorgeous – loved the swimwear.”
Jeananne (freelance writer)
my k and little bird
Immediately recognisable, the contrasting My K and Little Bird SS19 collections were adored by all. Against the backdrop of a leafy living wall, Jools Oliver’s timeless rainbow designs took countless mums back to their childhood. And featuring empowering slogans amongst an array of fun prints, Myleene Klass’ range had guests eyeing up outfits for their little ones.
“Really excited by the new ranges. Jools’ collection takes me back to the 80s. In a good way!”
Laura Lee from Gurgle Magazine
“I love the My K raccoon sleepsuit and striped dungarees.”
Kate at Counting To Ten
my first and precious preemies
A firm favourite with guests was the SS19 my first range, filled with soft colours and even softer fabrics. From bear-y cute bodysuits to irresistible frills and even a couple of cosy blankets, no newborn wardrobe would be complete without a piece or two from this collection.
We were also proud to showcase our new premature range. With the help of Bliss, the UK’s leading charity for premature babies, every tiny outfit is specially designed to meet the needs of little arrivals in neonatal care. Featuring strong slogans and beautiful prints in neutral greys as well as classic baby blues and pinks, it’s no surprise that many guests felt a tug on their heartstrings.
“Love the new collection for the little ones. Beautiful.”
Gloria at Queens of Hackney
“Gorgeous collection, I love the premature range!”
Angharad at The Mum Diary
first steps and familiar faces
Though the clothes may have been the main event, our photo wall was perhaps the star of the show. Celebrating the many first steps of parenthood, we framed the real and heart-warming moments shared with us over the past few months. Guests were overjoyed to spot themselves and some familiar faces as they reflected on their own journey as a parent, uncle, grandma or friend.
Speaking of familiar faces, Eimear Varian Barry (mum of three and frequent model for mothercare’s maternity range) popped by to admire our collections as well as the gorgeous green sofa upstairs! Last season’s roving reporter, Olivia Wayne, also joined us to interview our guests and another special visitor, Myleene Klass. Having spent a morning talking passionately about the positivity behind her My K collection, what better way to refuel than with a spot of ice cream courtesy of Pan-n-Ice. She even tried her hand on the ice pan, whipping up a deliciously fruity batch.
With guestbook signed, collections adored and too much ice cream eaten, we wrapped up our Spring Summer 2019 press show and raised a toast to the coming season. We can’t wait to see how you dress your little ones in all the delights that we have to offer.