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made for little miracles: the story of our new premature baby clothes

Every newborn is as precious as the next but some arrivals need a little extra TLC. For babies born before 37 weeks of pregnancy, the chances of requiring additional care are increased. That’s where neonatal units come in, to look after premature babies when they need it most. For preemie par…

body proud mums

#bodyproudmums We are so delighted to be launching Body Proud Mums, our new campaign that celebrates the beauty of the post-birth body and represents a part of motherhood that is rarely portrayed in the media. As the runner-up in Transport for London’s Women We See competiti…

safety week: learning baby first aid

Life with a baby is busy and keeping up with everything our baby needs, quite often on less sleep than we need, can be hard. We also find ourselves with lots more jobs to do for our baby. Like, how can one small person create so much laundry?! Between visitors, often-new friends, baby classes a…

spring summer 2019 press show

While most of the country was indulging in repeat viewings of Love Actually and copious amounts of tinsel, we were eating ice cream and snapping pictures of swimwear. No, we didn’t ditch the UK for a warm Christmas abroad. But we did host our Spring Summer 2019 press show and here are all the best b…

happy newborn year: your first new year's eve with a baby

While you might have had some cracking New Year's Eves – as well as ones you'd rather forget – this year is going to be a bit different. After all, you've just brought a baby into the world, who has turned your life upside down in so many wonderful ways. I wouldn't blame you in the slightest if y…

little party animals: new year's eve ideas for kids

Once they're old enough to enjoy a good shindig, New Year's Eve for kids is (almost) as fun as Christmas. Well, not quite: Father Christmas doesn't make an appearance, and there aren't any more presents involved. However, it's still a fun evening filled with music, games, fireworks and more, which y…

tricks, treats and treasure hunts: ideas for spooktacular kids' halloween parties

The nights are drawing in, which can only mean one thing… Halloween is just around the corner. Yep, this is officially your excuse to don that witch's hat and listen to the Monster Mash. Sorry, we mean with your kids. If you have a few little monsters of your own, this spooky night is the perfect ti…

looking ahead to mothercare’s autumn winter 2018 clothing collection

While everyone’s been enjoying a burst of summer sunshine, the world of fashion is always turning. That’s why we’re already preparing for the months of falling leaves and snowflakes with a bit of autumn winter 2018 fashion. There’s trendy layers, cute patterns and much, much more. So whether you’re …

whats and whys of baby showers

The arrival of a new little addition is a wonderful time and certainly cause for celebration. Cue the party poppers and baby showers. Born into 1930s America, they were originally called stork parties thanks to a little folk story about bundles being delivered on the wings of a bird. Nowadays their …

autumn winter 2018 press show

In a sleek, modern art gallery nestled in the heart of London, we recently hosted our Autumn Winter 2018 press show. Along came some familiar faces and some new ones too, all looking for what we have in store in the coming seasons. There were beautiful flowers galore, cute photos aplenty and lots of…

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