cookies policy

What are Cookies?

Cookies are small text files placed on your computer by the websites that you visit. They make your online interactions faster and easier.

Types of Cookies

On this website we use two types of cookies:

Session Cookies: These are temporary cookies which are stored during your browsing session. They are automatically deleted from your computer or device when you close your browser.

Some of the things we use session cookies for include:

  • allowing you to move from page to page on our website
  • remembering what you have in your shopping basket
  • allowing us to take payment for and complete your order

Persistent Cookies: These are cookies which are not deleted from your computer or device after you have visited our website. These cookies help us to remember you and your preferences when you come back to this website.

Some of the things we use persistent cookies for include:

  • remembering your journey around our website
  • remembering your preferences when you come back to our website
  • allowing you to interface with social media sites

Cookies We Use

The table below contains details of the cookies we use and why. The data we collect and record via cookies are completely anonymous. The data will never contain any of your personal details.

Cookie Name Purpose
AppNexus Uses anonymous cookie data to programmatically advertise the most relevant products to customers.
Qubit Uses anonymous browsing information to create the most relevant personalised experiences for our customers.
Criteo Uses anonymous cookie data to programmatically advertise the most relevant products to customers.
Atlas Allows us to anonymously track performance of social media campaigns (eg. Facebook).
Webgains Enables our affiliate network to function and credit specific affiliates.
Salesforce Recommenders Provides our visitors with recommendations on what other customers have browsed and purchased on our site.
BazaarVoice Enables our customers to read and write reviews on products.
Emarsys This cookie allows us to track if our visitors have come to our website through our email channel, allowing us to send better and more relevant emails to our customers.
Datacash Allows us to take payment for and complete customer orders.
Doubleclick Shows us those visitors who use a search engine and click on a paid advertisement, helping us improve our online marketing channel and provide a better customer experience.
Content Square Allows us to record web journeys to enable us to reproduce web issues reported by customers to improve user experience. Statistics created are anonymous. To be excluded from this monitoring, you can unsubscribe here. You can view Content Square’s privacy policy here.

How do I Manage Cookies?

Most web browsers allow you to control cookies through your browser settings. You can check how to manage cookies by clicking on the link below which relates to your browser:

If your web browser is not detailed above or you are using a mobile device, please consult your user manual or online help guide for details on how to control cookies. To find out more about cookies and how to manage them, you may wish to visit

Please remember that all of the links above are third party websites. We do not endorse them and are not responsible for their contents.

What Happens if I Disable Cookies?

If you disable cookies it may affect the service you receive from our website. For example you may not be able to:

  • view images
  • add items to your basket or buy them
  • see other customers' reviews or write reviews

Please remember that if you wish to disable cookies you will need to do this each time you visit our website.

Our Cookies Policy does not cover any third party websites that are linked to Mothercare. If you click through to these websites, they may set cookies on your computer. To understand which cookies are used by these companies and how they use your data, please read their privacy and cookies policies. We accept no responsibility or liability for these third party websites.

Contact Us

If you have any questions about our cookies policy please contact:

Company Secretary
Mothercare Direct
Cherry Tree Road
WD24 6SH