toys (4)

  • a guide to the best toys by age group

    We know that new parents can’t get enough of those delightful giggles and squeals as their little one plays with a favourite toy. As well as keeping them happy and engaged, these colourful bits and bobs help them learn about themselves and the world around them through play.

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  • baby toys 0-6 months

    In the first few weeks your baby will spend most of their 'awake' time gazing adoringly at your face, learning from your facial expressions and listening to your voice. Soon, however, toys begin to play a big part in their development, helping them to learn and understand about the world around them.

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  • baby toys 6-12 months

    The second 6 months of your baby's life is a time of fast development, and for many parents, they'll feel like they've come out of the sleep-deprived early days. Babies become stronger, more communicative, dexterous, mobile and much more aware at this age.

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  • toddler toys 1-2 years

    Your toddler will be developing in leaps and bounds now – quite literally! No sooner than they take their first wobbly steps, they’ll be running, jumping and climbing. They will be developing social skills to help cope with every new experience and their toys will help with these.

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